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Better emails for everyone! Most of us take great care over our “marketing”, like newsletters, special offers, advertising etc, but in a way what tells people the most about us are the little day to day interactions that we barely think about. Like our answerphone messages or our auto-reply email! Workspace sends out lots of automated emails — for example when you share galleries with your clients, when clients receive their digital downloads, or when they purchase products in your shopping cart. They’re a reflection of you — and us — and we want To View More >>

In 5 years look over your album. Your child is heading off to school for the first time, but the album's pages are filled with your first moments with your son or daughter.  Look over the pile of prints from your trip to South America, where you spent two months volunteering at an orphanage. You’d never felt so free.  Look over the album of your wedding. You weren’t sure whether you wanted it but your photographer convinced you otherwise. There's the moment you said I do. Tell me then, that printing doesn’t matter, because I can guarantee you won't.  To View More >>

Interesting question from Sergey on my Opportunities post. What do you do if people want this cool album that they've never seen before – but they want to postpone the purchase, maybe until their first anniversary. Here's what we think. As they say, a bird in the hand is worth two in the bush. I'd look for a way to sweeten the deal and get a commitment now. OK, we hate the D word, but maybe a discount would do the trick. Or arrange monthly payments via credit card, preferably with a deposit to cover your costs. Anyway, try hard for a commitment now, and get the album out there working for you. To View More >>

Nigel and I heard about My Portland Photographer through our friend Randy Kepple. What a great idea, well executed: "A collaborative blog by Portland's finest wedding photographers". On the home page a charming image and post by Craig Mitchelldyer caught my eye. I followed a couple of links back to see if photographers were linking back to the blog from their own websites, but apparently no. I wonder why. You'd win some and lose some, but if you built the google juice together, wouldn't you win more than you lose? Don't know, just wondering. Love it anyway. Cheers, Ian To View More >>